Not Nice Club is an Asian-built fashion brand and think tank. The brand was a collaborative project between two friends who lived on opposite sides of the world: Toronto, Canada and Yokohama, Japan. The brand was formed amidst many of the racial challenges that escalated during the height of the COVID-19 pandemic. I have worked alongside the CEO and owner of the company as a “creative equal” since the beginning, focusing primarily on video production and business development.
founded early 2020
1800+ sold units
30+ countries
4 video campaigns
Dir. Robert Morrow
Prod. Matthew De Dios
Dir. Robert Morrow
Prod. Matthew De Dios